Making white an iPhone 5 exclusive, especially if Apple isn’t planning on changing anything else about the case design of the next model, is good business, because it’ll provide an extra upgrade incentive. The next iPhone will probably have only incremental upgrades (more storage, better cameras, etc.) without a major overhaul. A white case would offer users a way to immediately show that they’ve got the latest and greatest, without necessitating changes to the body itself. NYT
