“At many of the legacy media outlets, reporters feel quite limited due to orders coming from the top down, with very little collaboration. The immeasurable levels of bureaucracy that a reporter endures at a tradition media operation to get his or her idea heard were not only a burden but deterred creativity. Online journalism, particularly in a small organization, means very little bureaucracy and more innovation. It means being able to collaborate and communicate with everyone in the organization. And that leads to more ideas for stories and better journalism.”

(Source: blogs.journalism.co.uk)