One must remember that Marshall arrived at these conclusions not by hanging around, say, NASA or I.B.M., but rather by studying arcane 16th-century Reformation pamphleteers, the writings of James Joyce, and Renaissance perspective drawings. He was a master of pattern recognition, the man who bangs a drum so large that it’s only beaten once every hundred years.
Marshall McLuhan. You Know Nothing of My Work! By Douglas Coupland 216 pp. Atlas & Company. $24 Sunday Book Review
