In order to tap into emerging markets of consumer alts who are growing up and getting married, Urban Outfitters plans to launch a wedding + bridal brand by Valentine’s Day 2k11. Feels like alternative people all over the world are growing older, and we are watching brands evolve to meet the growing/changing needs of their customers. Worried. Like people won’t be able to wear form fitting v-necks and skinny jeans 4evr. *