‘Cool apps’ alone are not a mobile strategy. Mobile is related to an ecosystem of local (where I am), realtime (what I’m doing right now), and social (who I’m with, who I want to tell about what I’m doing, etc.)
‘Cool apps’ alone are not a mobile strategy. Mobile is related to an ecosystem of local (where I am), realtime (what I’m doing right now), and social (who I’m with, who I want to tell about what I’m doing, etc.)