a systematic application of the principles of fictional world-building and transmedia storytelling to the real world, and in particular to politics and its amplifier, journalism.
This could additionally be done by digging way deeper into concepts like framing („To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and / or treatment recommendation for the item described.“ – Robert Entman: Framing: Towards a Clarification of a Fractured Paradigm, 1993)
from the constraints of
But my personal interest begins where Banis just scratches the surface: „Stories are not like flat horizons to be admired at a distance anymore but environments to be navigated and, even more simply, lived. This blurs the boundary between fiction and reality. But what kind of reality are we talking about? ‘Reality is a scarce resource’ wrote communication theorist James Carey a while ago, but nowadays it seems that reality comes in potentially infinite supply. VR, AR, MR and all other Rs promise to free us from the constraints of
a single world-experience.“
He makes clear, that „this abundance of reality is – to a certain extent – a, new phenomenon“ and states that „clear-cut boundaries are a thing of the past“ but his interest then circles way more about strategies to cope with well let´s just say things like Trump: „I will argue that, contrary to common belief, the myth of objective journalism cannot represent an answer to propaganda and misinformation. We need to tackle the issue from a different perspective. We need more, not less, misinformation.“ Alright, point taken. We can and should discuss that. Tactical Media is an answer but tactical New York Times might not.
a single world-experience
But while „digital media are now called emerging media“ i want to dig deeper into what the overlaying, mixing, altering or – yes hell yeah – manipulation of different realties may mean. Not only in the context of propaganda and misinformation, but as a new and all-encapsulating way of receiving and sending data and information to man and machines through a new medium coined by new interaction models.
Back to Banis: „given that we live our lives mainly through media. In this sense, in a time when media are to humans what water is to fish, media studies are almost a form of applied ontology.“ Besides all that thoughts that blow through Brattons Stack are here as well, like „the boundary between the military and civilians blurs like the one between reality and fiction.“*
*Senate Intelligence Committee chairman Richard Burr begged Facebook, Google and Twitter: ‘Don’t let nation-states disrupt our future. You’re the front line of defense for it.’ The ‘nation-states’ Burr refers to is foremost Russia, who you could say engaged in different forms of online information warfare in the lead-up to the 2016 presidential elections.