R&D
19 June 2020

Words create reality. Pretty sure you have heared this one before. I was delighted when i once learned that there is an actual expression for the state of being really annoyed without being able to track down the exact reason for it. You are "assabi". Instantly makes you feel better to give this weird status a name in order to pin it down.

I really do not know why it took me so long to finally give the stuff i like and the stuff i do a name. It was and is pretty obvious. R&D. Research and development, honey. That is my interest. And this is what i am taking care now at Vragments besides my usual stuff.

R&D includes all activities that companies undertake to innovate and introduce new products and services. It is often the first stage in the development process. The goal is typically to take new products and services to market. Here is the New York Times R&D department. 

Yes, please. Right from the start Vragments had a pretty hands on approach. With lots of prototyping, testing, iteration and a lot of dead ends. Of course. Right now we have something new in the pipeline. Putting the z-axis into scrollytelling formats. You can check out a DW story here if you like. More to come.